web hosting news

web hosting news

May
2
2013

How Not to Visualize Your Data

Posted by Dr. Pete Lately, I’ve been seeing data visualizations everywhere, including the products in my own kitchen. This week, I had sightings on my tea and my tortilla chips. This is a story about the box my tea came in (for the sake of my marriage, I can’t disassemble the tortilla chip bag until […]

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May
2
2013

20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]

As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions — advice that has no basis in facts — with real data and science. I’ve conducted quite a bit of research about social media marketing, and as a result, […]

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May
1
2013

The Complete Guide to Reconversion

Posted by TomRoberts This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. A great deal of emphasis is placed on inbound marketing and […]

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May
1
2013

How a Simple Email Can Give You Critical Insight Into Your Recipients’ Behavior

As inbound marketers — especially us email marketers — we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that’s interesting and relevant enough to make them want to learn more. … As inbound marketers — especially us email marketers — we all but […]

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Apr
30
2013

Why SEO Is Like An RTS Game (and why you should care)

Posted by Jayson DeMers This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As a fan of video games, I often compare real-life […]

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Apr
30
2013

Two Personas Every Marketer Should Care About, Even if They Never Buy

At HubSpot we talk about personas a lot. That’s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love. […]

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Apr
29
2013

Competitor Research In An Inbound Marketing World

Posted by dohertyjf We all know that online marketing is changing. When I started in online marketing a few years ago, all the talk was still about links and directories and ways to get more exact match anchor text. Some SEOs were doing some pretty nefarious things and profiting from it, but most of that […]

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Apr
29
2013

10 Horrifying Stats About Display Advertising

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468×60 banner has a 0.04% CTR. … We are biased inbound marketers at […]

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